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The Maidenform Company's founders went against the trend – designing intimates that flattered a women's natural form. The result is history.
Fashionable, fun, and the perfect fit for her.
*In Department/Chain stores. The NPD Group/Retail Tracking; R12 Dec. '19; Units/Dollars
Solutions targeting every trouble spot, for all-over confidence.
Offering her the sexy side of comfort.
Our newest Pure Comfort® collection offers multiple styles for your customers to find the perfect fit.